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Take a look at the various "10 Hottest Certifications" lists at www.certcities.com, and this article: http://www.certcities.com/editorial/features/story.asp?EditorialsID=76. You will be very safe profiling one or more of these credentials as among the most popular certifications around. If you visit other sites like www.informit.com/certification or www.gocertify.com you'll be able to dredge up all the details necessary to entice career day attendees.
FYI, I've also recently developed a "Planning an IT Career" course for Michigan Virtual University (see www.itcareercenter.org). You may also want to point career day attendees at this excellent resource as well.
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